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Oddono’s Gelati Italiani Ltd is named as finalist in ‘Retailer of the Year’

Blossoming new business Oddono’s Gelati has been unveiled as one of four finalists at the Startups Awards 2007 in the ‘Retailer of the Year’ category, handing it the chance to win the £5,000 top prize.  

The short listing judges were impressed by Oddono’s Gelati’s concept and potential, placing the business among a handful of lucky finalists plucked from hundreds of entries.  

Oddono’s Gelati is an exciting new concept in the UK retail sector. The company provides fresh natural Italian ice cream. The ice cream is hand made on the premises with passion and the finest natural ingredients. Colourings and preservatives are banned. 

The Startups Awards, organised by Crimson Business’, comprises of 16 categories, each showcasing the best new businesses in the UK. The overall winner will walk away with a £5,000 cheque. 

Endorsed by the Department of Trade and Industry (DTI) and underlining its commitment to identifying and rewarding the UK’s best new businesses, the fourth annual Startups Awards is organised in conjunction with NatWest.  

The winners will be unveiled at a prestigious awards ceremony and three-course luncheon to be held at the Royal Garden Hotel in Kensington on Wednesday 31 October.   

Christian Oddono, Founder and Managing Director, Oddono’s Gelati comments: “We are thrilled to be a finalist in the ‘Retailer of the Year’ category and very much look forward to the event in October. It’s great that all our dedication and hard work has been recognised by, and we’re delighted to be in with a chance of not only winning the category but also the much-coveted ‘NatWest Startups Business of the Year’ prize.” is the UK’s largest independent online resource for budding entrepreneurs and the Startups Awards is one of the leading events on the small business calendar.


To be eligible to enter the Startups Awards 2007, businesses must have been trading for less than three years, be privately owned, and employ fewer than 60 people.


This year’s judging panel consists of some of the UK’s most successful entrepreneurs, including Martin Webb, entrepreneur & presenter of Channel 4’s Risking It All, Tim Campbell, winner of BBC’s The Apprentice, 2005 and Jonathon Moules, entrepreneurship Correspondent, Financial Times.


The judges look at a wide range of criteria; in particular, business success either by increase in sales and unit volume, market research and identification of customer focus, organisational and team building effectiveness, strategic planning, overcoming obstacles and barriers to success, visionary leadership and social and community responsibility.


Additional sponsors include BarterCard, brighter business, BT, NetRegs, Yellow Pages, amen, brother, BPS, eoffice and Business Link.


For further information about Startups Awards 2007 visit or telephone 020 8334 1680




Notes to editors:

Oddono’s Gelati

Oddono’s Gelati Italiani started trading in July 2004 in Bute Street (South Kensington - London). Our mission is to offer fresh, natural Italian gelato. The company was set up by Christian Oddono, whose Grandmother used to make the most delicious homemade gelato in Italy. Christian, with the help of Marco Petracchini, Mirko Scolari and Federico Peruzzi, turned the lack of good quality gelato in London, into a business opportunity. All the gelato is produced in our Artisan Laboratory in South Kensington on a daily basis, using in-house recipes. We produce our gelato from scratch, adding each ingredient individually. Oddono’s Gelati Italiani Ltd, 14 Bute Street, London SW7 3EX.

The 2007 Startups Awards is organised by – the UK’s largest website for people starting and running their own businesses. Startups provides free help and advice to 160,000 new visitors every month. 

The 2007 Startups Awards is headline sponsored by NatWest Business Banking. As one of the leading banks for small business, NatWest understands the difficulties of running a successful business and knows just how much work it takes. NatWest has an extensive network of local Business Managers and offer a dedicated relationship service to all business customers including a direct line to each business manager, free face-to-face advice and phones manned 24/7.  In addition, it offers free and discounted business banking for up to two years, a free start-up course and a comprehensive range of banking solutions tailored to your business needs. 

For information on Oddono’s Gelati please contact: Christian Oddono on 020 7052 0732 or at 

For press information on the Startups Awards please contact:

Ella Gascoigne on 02083341682 or at

For information on the 2006 Startups Awards please contact:

Sandra du Toit, The Events Team, Crimson Business, telephone: 020 8334 1680 email:



Life's too short to eat bad ice cream